My name is Alex Munsell. I’m a Maine-based real estate investor and agent. I have 9 years of experience investing and currently control $3M+ in assets.

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Services

  • I’m always open to partnering with other investors depending on the deal and our working relationship. Reach out to me to get a conversation started.

  • I love working with investors; helping them identify and buy new properties, or getting their existing ones sold. I work with investors of all backgrounds and experience levels.

    I’m part of a small, tightly-knit team of a few like-minded real estate agents that make up Cousineau Real Estate. We’re brokered by Real Broker - a fast-growing brokerage, who provides our modest team the resources and tools needed to succeed in the quickly-changing and highly-competitive industry that is real estate brokering.

    Though we do most of our business in southern Maine (think Cumberland, Androscoggin, and Oxford counties), we are proud to service all of Maine, through a vast network of other agents that are part of Real Broker.

  • I really enjoy helping new investors get started and grow.

    If you’re thinking about getting into real estate investing or simply scaling beyond where you’re currently at, I’d love to chat.

Stats

Portfolio: $3M in value

Made up of long-term rentals in Maine and Pennsylvania. A mix of single family houses and small multi-family buildings.

Units: 20 doors

With opportunity to grow - without purchasing more properties - as I finish off basements, unused living space, and barns into additional units.

Experience: 9 Years

Started in early 2015 at the age of 22 by buying a duplex in Lewiston, Maine that I lived in for 2 years.

ROI: 18% cap rate

This is a fairly conservative number for 2025 following my large acquisition and stabilization phase in 2023-2024.

Goal: $10M portfolio by age 40

The majority of this will ideally be my own portfolio, with some partnerships and joint ventures sprinkled in.

Strategy: LTR + Value Add

I specialize in rural areas of Maine where single family and small (2-4 unit) multi-family properties cashflow well due to low property values relative to market rents. Rehabbing as well as adding new units is my bread and butter.

My Journey

2015

Bought my first duplex for $103k. It was a modest property in a good area of Lewiston, Maine, and I lived in the downstairs for over 2 years. Because I lacked experience, I had a property manager handle the tenants upstairs, and the tenants didn’t even know I was the building owner for quite a while.

Portfolio Value: $103,000

2016-2017

Lived simply and frugally, sticking to a budget and maintaining a small cash reserve, but still was close to being paycheck-to-paycheck at this point. The duplex in Lewiston started appreciating, and my tenant was faithfully paying down my mortgage for me.

Portfolio Value: $125,000

2018

I moved back in with my parents in Auburn, Maine. I did this primarily to save on living expenses and build up capital in hopes of using it as a down payment on future properties.

Portfolio Value: $145,000

2019

Bought 2 properties as a package deal, both in Auburn, Maine; a 3 unit and 6 unit. The total package cost for these 9 units was $385k. Saw some appreciation with my Lewiston duplex, and estimated its value at ~$150k.

Portfolio Value: $530,000

2020-2021

Barely broke even through COVID; many tenants weren’t paying, and the government assistance offered to landlords lagged behind by several months. In some cases, it didn’t cover more than half of the lost rent during this period.

Portfolio Value: $700,000

2021

While I was hanging on through COVID, I got married and started my own family. We were fortunate enough to get a great deal on a small 1,200 square foot home with a daylight basement in Hartford, Maine. Because of the timing and the fact that home prices were in the midst of drastically increasing, shortly after closing we already had a pretty significant amount of equity, despite only putting down 5% of the $250,000 purchase price.

Portfolio Value: $1M

2022

I decided to sell my 3 investment properties and get out of real estate. This was due to barely breaking even through COVID, not knowing what my long-term goal was, and also seeing a large amount of property value appreciation over the several years prior.

I ended up selling my Lewiston duplex and Auburn 6 unit property, keeping my Auburn 3 unit.

After all mortgages, fees, and taxes were paid, I netted just over $200k in raw profit from these 2 sales combined.

Portfolio Value: $600,000

2023

This was a big, pivotal year. I decided to stay in real estate long-term and find new properties to invest in. I tried my hand at wholesaling and eventually got my real estate license. I spent many hours networking, searching for potential properties, and then analyzing them.

Over the course of the year, I bought:

  • Single family house (AKA “SFH”) for $62,500 (cash)

  • 3 unit for $155,000. (conventional financing)

  • 3 unit for $200,000 (seller financing)

  • SFH for $114,000 (subject to financing)

  • Primary residence (SFH) for $675,000 (seller financing)

  • 2 unit for $134,000. (subject to financing)

I rented out the house we had bought in 2021 after purchasing the new one in 2023, and began work preparing to turn the basement into a second separate unit.

Many of these properties became worth significantly more than their purchase price; I spent time and money making repairs and upgrades to several of them, resulting in a positive ROI in terms of equity.

Besides the proceeds from my 2 sales in 2022, I used funds from my 401k and stock brokerage account to help fund the acquisitions and rehabs.

I also leveraged creative financing on a number of deals, taking over sellers existing mortgages and also obtaining a couple of seller-financed notes.

Portfolio Value: $2.2M

2024

I refinanced one of my Main St West Paris properties, which appraised for $393k (up from the $200k purchase price in 2023) and I was able to recoup all of the money I invested in the down payment and renovation costs, after paying off the original seller-financed note through the refi.

I then finished off the new basement apartment in Hartford, further forcing appreciation for that property before subsequently renting the new unit out.

Near the end of the year, I purchased a 3-unit apartment building in Rumford and a single family home in Lisbon. The Rumford property was turn-key with good tenants, and I chose to simply update heating units within each apartment to reduce annual utility cost. The single family home needed a light rehab, mainly cometic. Once that work has been completed, it will be rented out and cash-out renfinanced.

Portfolio Value: $3M

2025 & Beyond

I’ve slowed my aggressive acquisition phase, and am working to optimize my existing holdings. Reducing expenses, bringing units up to market rent, making miscellaneous repairs and upgrades, and finishing off additional units/living space where possible.

With some of the free time and relatively steady cashflow I’ve developed at this point, I’m helping others learn and adopt the strategies and tactics that have helped me get to where I am.

Investment Portfolio

Currently valued at $2.1M and increasing at ~15% annually through both normal appreciation and rehab/improvement work.

COOK ST, AUBURN, ME

  • Units: 3

  • Strategy: LTR, cashflow

  • Purchase Price: $175,000

  • Rehab cost: $25,000

  • Value: $365,000

  • Annual Income: $60,000

  • Annual Expenses: $30,000

  • Cap Rate: 15%

MAIN ST, WEST PARIS, ME

  • Units: 3

  • Strategy: LTR, cashflow

  • Purchase Price: $155,000

  • Rehab Cost: n/a

  • Value: $180,000

  • Annual Income: $43,000

  • Annual Expenses: $23,000

  • Cap Rate: 13%

MAIN ST, WEST PARIS, ME

  • Units: 4

  • Strategy: Value add, LTR, cashflow

  • Purchase Price: $200,000

  • Rehab cost: $75,000

  • Value: $350,000

  • Annual Income: $56,000

  • Annual Expenses: $22,000

  • Cap Rate: 12%

CROSS ST, WEST PARIS, ME

  • Units: 2

  • Strategy: Value add, LTR, cashflow

  • Purchase Price: $134,000

  • Rehab cost: $16,000

  • Value: $175,000

  • Annual Income: $36,000

  • Annual Expenses: $15,000

  • Cap Rate: 10%

Plum St, Warren PA

  • Units: 1 SFH

  • Strategy: LTR, cashflow

  • Purchase Price: $114,000

  • Rehab Cost: n/a

  • Value: $120,000

  • Annual Income: $17,000

  • Annual Expenses: $9,000

  • Cap Rate: 8%

WHITMAN ST, MEXICO, ME

  • Units: 1 SFH

  • Strategy: LTR, cashflow

  • Purchase Price: $62,500

  • Rehab cost: n/a

  • Value: $100,000

  • Annual Income: $18,000

  • Annual Expenses: $3,000

  • Cap Rate: 28%

Turner Center Rd, Turner ME

  • Units: 1 SFH (primary residence)

  • Strategy: Long term hold, appreciation

  • Purchase Price: $675,000

  • Rehab cost: $n/a

  • Value: $700,000

  • Annual Income: $n/a

  • Annual Expenses: $n/a

  • Cap Rate: n/a

BERRY RD, HARTFORD, ME

  • Units: 2

  • Strategy: Value add, LTR, cashflow

  • Purchase Price: $250,000

  • Rehab cost: $30,000

  • Value: $480,000

  • Annual Income: $52,000

  • Annual Expenses: $23,000

  • Cap Rate: 10%

What’s next?
Who knows.

What Else?


Alongside real estate,
I also own and operate 2 side-businesses:

1 - Munsell Made

A small engraving business my family and I run out of our home workshop in Turner, Maine.

2 - Wiley Munsell Contracting

A construction contracting business my father-in-law and I run, servicing my own properties as well as other clients.

When I have spare time…

You can usually find me with family and friends. I’m blessed with loving parents, 6 siblings, a wife and three children, some of the best in-laws a guy could ask for, and an old man of a dog named Luke.